With over seventy million millennials in America alone, it certainly does make sense to learn how to attract more millennials to your restaurant. For a long time, millennials were not considered very important for restaurant owners who were mainly concerned about targeting teenage clients. Today, things are different with most millennials falling in the 18-year age bracket. This means you need to target them as they have income that they should try to spend at your restaurant.
Market your restaurant through social media
Other than making your restaurant millennial-centric, you also need to learn how to market your restaurant to them. Social media plays a vital part in promoting your restaurant to millennials. So, make sure you create a Facebook and Instagram as well as Twitter account for your restaurant. Also, make sure you upload attractive pictures of your restaurant at these sites as that is the best way of attracting millennials to your restaurant.
Make your restaurant more millennial centric
The first thing every restaurant owner needs to do is convert their restaurant so that it is millennial centric. This is easy to do provided you use the correct technology. Millennials are brought up using modern technology and so restaurant owners need to capitalize on such behavior by using appropriate technology to attract more millennials. Using restaurant reservation apps is one way to put technology to good use. The fact is millennials prefer booking tables at restaurants through such apps. So, it makes sense to use technology to offer them things like digital receipts and iPad menus, and the like.
Be more socially active and aware
Millennials are a unique generation that is more socially active and aware than any generation before them. So, if you want to attract them to your restaurant you need to make sure your restaurant is also socially active and aware. Try supporting local charities and also try to provide millennials with an opportunity to donate to a worthy cause. This is a good way to attract them.
Create suitable atmosphere
You can also attract millennials to your restaurant by creating the type of atmosphere they are attracted to. After dealing with food issues, you need to turn your attention to creating the right ambience. Millennials want to do more than eat at a restaurant. They also want a good experience. So, create an ambience that attracts them.
Your food should taste good and look attractive
Another tip to help you attract more millennials to your restaurant is ensuring your food not only tastes good but it also should look good. The dishes at your restaurant need to be well presented and ensure dishes are placed perfectly on the table. This is one way of getting millennials to snap an Instagram picture of your dishes.
Be more health conscious
Millennials are also more health conscious than previous generations. So, to attract them, you need to include nutritious and healthy foods in your restaurant menus. Also, make sure your menu provides them with information about nutrition. This is something every millennial appreciates.
Encourage clients to leave online reviews
At the same time, make sure you encourage your patrons to review your restaurant and leave online reviews so that others including millennials can read and be influenced by these reviews. One way to get customers to leave a review is by offering them a discount to leave an online review of your restaurant. Finally, make full use of loyalty programs to market your restaurant to millennials. Also, make sure your restaurant gets listed at the top of the search engine result pages of Google.